Scape
An inbox that sorts itself, explained in 30 seconds.
The product
Scape is an AI inbox that sorts email by what matters, drafts replies and captures meetings.
The challenge
Everyone has seen an "AI email" pitch. The ad had to make the pain physical and show three features without turning into a feature list.
The idea
Open on a counter racing past 200 unread emails, then find "the one that matters". Each feature gets one short line and one clear action: sorts, drafts, sends in one click, captures the meeting. It ends on the relief: your inbox, finally in order.
How we made it
A bright white-and-blue palette that matches the product, a large counter as the hook, UI screens animated in place on a laptop, and one full-blue moment for the "one click, sent" payoff.
Self-initiated concept made from Scape's public product and site. Not commissioned or endorsed by Scape. Any numbers shown in the ad are illustrative.