Rebel Audio
"If you can talk, you can podcast": a bold red-and-black launch spot.
The product
Rebel Audio is a podcast platform that handles recording, editing, clips, publishing and analytics in one place.
The challenge
Podcasting has many steps, and listing them all makes the product look complicated, which is the opposite of the promise.
The idea
Name the overwhelm first ("Editing. Hosting. Publishing... It's a lot."), then show each step taking one action: hit record, delete a word to edit, publish once everywhere. It closes on the line that sums it up: if you can talk, you can podcast.
How we made it
A red-and-black brand world with pulsing record rings, the editor and dashboard rebuilt as motion graphics, and fast cuts that keep pace with the voiceover.
Self-initiated concept made from Rebel Audio's public product and site. Not commissioned or endorsed by Rebel Audio. Any numbers shown in the ad are illustrative.