neno
Business finance that looks effortless: balances, cash flow and no admin.
The product
neno is AI-native accounting for small businesses: bookkeeping, payroll, a business account and a real accountant on call.
The challenge
Accounting products all promise to save time, and they all look the same. The ad needed a feeling a founder recognises before any feature appears.
The idea
Start dark and tired: "You started a company to build something," not to chase receipts or fix payroll at 23:59. Then light up into the product, where every transaction is tracked and every receipt matched. It ends on the promise: all business, zero admin.
How we made it
A dark-to-light colour story with soft gradient light, floating UI cards rebuilt from the product, and a phone chat with the accountant to show a human is still there. Figures in the ad are illustrative.
Self-initiated concept made from neno's public product and site. Not commissioned or endorsed by neno. Any numbers shown in the ad are illustrative.