Comp AI
Compliance work takes months. This ad turns it into a story about closing deals faster.
The product
Comp AI helps startups get compliance-ready (SOC 2 and similar frameworks) by connecting their tools and automating the evidence work.
The challenge
Compliance is a dull subject, and most buyers only care about it when a deal is on the line. The ad had to make a founder feel the cost before showing the product.
The idea
Open on the moment a big deal stalls: the customer asks for a SOC 2 report. Then show how long that normally takes, and cut to the product doing the work. The ad sells closing the deal, and compliance is how you get there.
How we made it
Kinetic type over a clean white canvas for the problem, a switch to the brand green when the product arrives, and the interface rebuilt as motion graphics: connecting tools, writing policies, collecting evidence. Deal values shown in the ad are illustrative.
Self-initiated concept made from Comp AI's public product and site. Not commissioned or endorsed by Comp AI. Any numbers shown in the ad are illustrative.